To purchase makeup products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as product category, formula, brand, packaging, and order quantity.
1. Direct Import (Through Manufacturers in China or Other Countries)
Channel: Directly importing makeup is a common approach for businesses sourcing cosmetics from manufacturers. You can find suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty trade shows (e.g., Cosmoprof, Beautyworld Middle East). Establishing long-term partnerships with overseas manufacturers is ideal for private-label products, custom formulations, or bulk orders, offering advantages like lower costs and exclusive designs. Price: The cost of makeup varies widely based on product type, formula complexity, and order volume:
Bulk purchase (standard products):
$0.50 – $3 per unit for basic items (e.g., lip balms, eyeliner pencils, single eyeshadows).
$3 – $10 per unit for mid-range products (e.g., foundations, mascaras, blush palettes).
High-end or custom products:
$15 – $50+ per unit for premium items (e.g., luxury skincare-infused foundations, vegan lipsticks with eco-packaging, professional-grade eyeshadow palettes).
Prices may exceed $100 per unit for luxury brands or limited-edition collections (e.g., designer collaborations, diamond powder-infused highlighters).
2. Wholesale Market Channel
Channel: Major U.S. cities like Los Angeles, New York, and Chicago host large wholesale beauty markets offering a wide range of makeup products, including:
Nails & Tools: Nail polishes, brushes, sponges, false lashes. These markets allow businesses to connect with wholesalers, test samples, and negotiate terms for bulk orders, private labeling, or white-label products. Price: Wholesale market prices typically range between $1 – $30 per unit, depending on:
