Detailed Introduction of Serum Products
To purchase serum products in the United States, there are several channels available, each offering different price ranges and purchasing methods depending on factors such as formulation, type, packaging design, and order quantity.
Direct Import (Through Manufacturers in China or Other Countries) Channel:
Directly importing serums is a common approach for businesses sourcing skincare products from manufacturers. You can find serum suppliers through B2B platforms like Alibaba, Global Sources, or by attending international beauty and skincare trade fairs. Establishing long-term partnerships with overseas manufacturers can help secure better pricing and maintain a stable supply chain.
Price: The cost of serums varies based on formulation, type, and order volume.
Bulk purchase: $2 – $12 per unit for standard hydrating or brightening serums.
High-end or custom serums: Prices may exceed $15 – $60 per unit, especially for advanced formulas with premium active ingredients, organic certifications, or luxury packaging.
Wholesale Market Channel:
Major U.S. cities like Los Angeles, New York, and Miami have large wholesale skincare markets offering various serum products, including anti-aging, vitamin C, hyaluronic acid, and specialized treatment serums. These markets provide businesses opportunities to connect with wholesalers, negotiate pricing, and discuss shipping and payment terms.
Price: The price of serums in the wholesale market typically ranges between $5 – $40 per unit, depending on factors such as:
Serum type (hydrating, anti-aging, brightening, acne treatment, etc.)
Ingredients & formulation quality (natural extracts, clinically proven actives, hypoallergenic)
Packaging & branding (airless pumps, dropper bottles, eco-friendly materials)
Bulk purchase discounts that can significantly reduce per-unit costs.